This is a list of Human Resources (HR) statistics that have changed the way HR professionals recruit and hire. These HR stats have resulted in innovative recruiting strategies and methods. Improvements in technology and HR analytics have enabled us to measure and get useful insights. We should use these HR stats to make better and more informed decisions.
The first piece of literature a candidate reads when searching for a new position is a job advert. Whether it’s a candidate actively seeking a new role, or a passive candidate who’s been sent the description by a consultant, an advert will only have 49-seconds to make an impact on a job seeker. So how do you make your advert stand out from the crowd?
SPEAK DIRECTLY TO YOUR APPLICANTS
Recruitment consultants do this on a daily basis when speaking to candidates on the phone, so the advice here is to transfer that skill across to your job adverts.
According to a LinkedIn survey, only 15 percent of candidates are not even open to considering a new job. That means an overwhelming 85 percent ARE open to a new position, maybe via a recruitment email.
In such a scenario, if your email campaigns are not getting at least 45–50 percent conversions it is quite likely that you are doing it wrong.
Whatever your company’s sector, it’s understandable that if you have very few employees – let’s say, 10 to 20 – you won’t want to spend a huge amount of money on recruitment advertising.
Sure, you want to find the right people for your vacancies, but when your firm is still small and growing, it’s in a very vulnerable position. It just doesn’t pay to lavishly splash out on recruitment marketing – even less so when you aren’t actively looking for someone right now.
The way of Recruitment has changed dramatically over recent years. In the world of recruitment people start using social media in talent acquisition.
When people think of social media as a recruitment tool, they immediately think of LinkedIn or facebook. Actually both are the social media tools and are primarily targeted at the jobs space; however, social media provides many more channels to recruiters than the two listed above.
Writing a clear and effective job advert is the first step to a successful recruitment advertisingcampaign.
Mastering the art of your advertising can bring a plethora of benefits to your recruitment strategy; you’ll be able to attract candidates quicker, which will in turn reduce your time-to-hire and advertising costs. Additionally, a well-written job advert will provide candidates with a great first impression, both of the role and your company.
How do you build a global employer brand for 120,000, in 26 different countries? We recently had a chat with Catalina Schveninger who is the Global Head of Resourcing and Employer Brand at British telecoms giant Vodafone.
More information: http://theundercoverrecruiter.com/vodafone-recruitment-marketing/
Imagine this: You work for a highly visible company, everyone knows who you are, what you do and you don’t even have to advertise employment opportunities.
In fact, your company is so well known that it can be recognized by a symbol or catch phrase – not even the company name itself. That my friends is a quality employer brand at work. Now, back to reality.
More information: http://recruitingdaily.com/who-r-u-employer-brand/
The candidate journey is constantly changing because it has to adapt quickly to rapidly changing trends. Recruitment advertising is no different.
Since the days of “Help Wanted” ads and posts, recruitment advertising has evolved through online and print ads, employment agencies, and job fairs. Job ads are everywhere, and every company is looking for people is touting their brand through ads on Facebook, Twitter, LinkedIn, and other social media channels and websites.
Staying ahead of trends is important for recruitment marketers for obvious reasons. If you don’t stay ahead of the competition, then you’ll quickly get left behind. So, to help you remain competitive now and into the future, we’ve put together a list of 5 recruitment marketing trends you need to embrace…
1. Facebook Jobs and Google Hire
The dominance of job boards for advertising client job vacancies is certainly waning. Of course, it should still be part of your job advert marketing strategy, but it can no longer be the focal point.