Making the Case for an Investment in Recruitment Marketing Technology

Attracting and engaging top talent is critical to business success, and companies with great talent hold a powerful advantage over their competitors. That’s why smart, modern organizations are taking a serious look at their recruitment strategy and formalizing their approach to recruitment marketing.

While technology can’t provide all the answers, a recruitment marketing platform can greatly enhance efforts to attract, engage, and convert top candidates.

7 Types of Recruitment Marketing Content that Candidates Want to See

Attracting and recruiting talent requires well-crafted Recruitment Marketing content that provides candidates with an authentic window into your company culture and answers important questions that keep them moving along their candidate journey.

There are two key challenges I have been hearing lately from practitioners who are trying to create, manage and scale up their Recruitment Marketing content:

HOW TO USE MOBILE MARKETING IN RECRUITMENT EFFECTIVELY

Nowadays, job seekers have a plethora of options to choose from in the job market. They also have access to tools and platforms that make their search for jobs easier than decades ago. One core contributor to such a change is mobile technology.

According to mobile traffic statistics, 62% of all internet users access the internet from their mobile devices. What’s more, 61% of the searches on Google (the largest search engine) come from mobile.

Recruitment Marketing 101: Why Is It Crucial For Your Business?

Recruitment Marketing is the way toward pulling in and supporting skilled people to your organization by promoting or marketing to them. The principal objective of recruitment marketing is to drive people to apply to the open positions your organization has available. Recruitment marketing is the starting phase of talent acquisition

Recruitment marketing can be streamlined by founding recruitment marketing automation programs and software, for example, Evalground and their applicant tracking software C-Track.

Strategies for Attracting Top Talent in a Competitive Industry

To catch the eyes of top talent, this telecommunications company revisited and revamped its EVP, generating innovative strategies for reaching prospective candidates.

Sarah Dovlo is VP Global Employer Branding & HR Marketing at Deutsche Telekom.

Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

Why Job Boards Are Partnering with AI Recruiting Vendors

In a market where it’s tougher to hire than ever before, organizations are under a lot of pressure to source the very best candidates from a limited talent pool.

At the same time, industry suppliers are needing to think outside the box when it comes to technical innovation, especially if they want to stand out from the competition.

For traditional job boards, this has required a real step-change in their approach. While historically these platforms had the sole purpose of connecting candidates with job opportunities, nowadays they offer a whole host of products to help companies boost their employer brand and promote their roles even further.

How to Stop Wasting Money When Advertising Your Jobs

Job boards have always been and remain to be an important tool for recruiting candidates. But what we do need to address is our over-dependency on them. Running straight to boards as soon as we have a job on is an expensive strategy that drops us bang in the middle of a war for top talent.

So, how can you be more strategic when advertising your jobs?

2 Steps to Higher ROI on your 2020 Job Advertising Budgets

The 2020 Talent Acquisition Budget Season is upon us and I’m going to be discussing where you should be shifting your talent acquisition budget to make sure you get the greatest return on investment. Lower your cost per resume and applicant and dramatically increase the attention your brand gets in the marketplace. Now is the time that you can ensure that you get a dollar back for every penny you invest in 2020. If you wait until January it’ll be too late and the strategy will be set and the dollars allocated. So stick around cause we’re gonna get started Right Now.

SYMPHONY TALENT + SMASHFLY: A NEW ERA FOR RECRUITMENT MARKETING

If you’ve ever worked in a startup, you know it can be a roller coaster. There are days you think you have everything figured out. And others where you’re left wondering if you have any clue what you’re doing.

This tweet from entrepreneur TK Kader says it all: