In this digital age, many of the skills required to be a kick-ass recruiter and a top-notch marketer are one and the same. When competition is tough, you need to do everything you can to show you’re the best the recruitment industry has to offer – and marketers know how to do this better than anyone!
Marketing can offer much more to the recruitment industry than just tips on how to be seen and heard, too.
Today, I’m going to show you a dead simple strategy to build out your recruiting firm’s social media presence.
The best part?
You can do it in only 20 minutes each week.
The three reasons you need a social media presence
It’s 2017 and social media is so widespread that even the most grizzled old-school recruiter knows that a thriving social media presence can have a huge impact on the growth of your recruiting business.
When it comes to designing a recruitment website, there is no rule book. As you might expect, most recruiter sites therefore tend to look different and have varied content. More importantly, they tend to have different levels of effectiveness.
While there is no need for every recruiter site to be the same, there are tried and tested elements that every site should have.
Sometimes, your firm’s worst enemy in the hiring process may not be market conditions, financial limitations or even certain candidates consistently being ‘the one that got away’.
Instead, you may need to scrutinise parts of your own company’s recruitment process to ensure you aren’t self-sabotaging. Here are just a few of the potential problem areas.
The number of interviews
It’s understandable that you might want to hold quite a few interviews to guard against the risk of a promising candidate turning into a nightmare once they are actually in the job.
Employers and recruiters tend to prefer passive candidates because they have the right skill sets, have the right qualifications and have a history of good employment. But for a startup working environment, could active candidates be the ideal employee?
When it comes down to it, what you want to hire is the right person with the rights skills at the right level. But when you enter the market with your startup, the budget is often an issue. So hiring the ‘ideal’ employee isn’t always possible.
More information: https://theundercoverrecruiter.com/active-candidates-for-startups/
Especially if you’re like me – someone who just wants to know what’s going on, make a useful decision then move to the next thing.
Real meanings are hard enough. There are, for example, triangular warning signs beside hilly roads telling me to look out for falling boulders. I’m ashamed to admit my car didn’t come equipped with the latest Boulder Deflection Technology. I’ve definitely missed something. Or I’m about to hit it. I honestly couldn’t tell you.
What is Facebook recruiting?
Simply put, “Facebook recruiting” is the process of recruiting (potential job candidates) through the use of Facebook. You can use Facebook to source, attract, convert and hire new employees. “Facebook recruiting” is a form of social recruiting and a vital part of recruitment marketing.
More information: http://www.recruitingblogs.com/profiles/blogs/how-to-recruit-on-facebook
At a time when it can seem as difficult as ever for so many firms to source suitable candidates, your organisation may understandably be reviewing whether it is adopting the right talent-search approaches in 2018.
Consider the long-time rivalry between job boards and digital marketing, for example.
More information: http://www.webrecruit.co.uk/employer-blog/recruitment-tech/which-is-best-for-attracting-talent-job-boards-or-digital-marketing