Imagine this: You work for a highly visible company, everyone knows who you are, what you do and you don’t even have to advertise employment opportunities.
In fact, your company is so well known that it can be recognized by a symbol or catch phrase – not even the company name itself. That my friends is a quality employer brand at work. Now, back to reality.
More information: http://recruitingdaily.com/who-r-u-employer-brand/
The candidate journey is constantly changing because it has to adapt quickly to rapidly changing trends. Recruitment advertising is no different.
Since the days of “Help Wanted” ads and posts, recruitment advertising has evolved through online and print ads, employment agencies, and job fairs. Job ads are everywhere, and every company is looking for people is touting their brand through ads on Facebook, Twitter, LinkedIn, and other social media channels and websites.
More information: http://recruitingdaily.com/time-upgrade-recruitment-advertising-reloaded/
Staying ahead of trends is important for recruitment marketers for obvious reasons. If you don’t stay ahead of the competition, then you’ll quickly get left behind. So, to help you remain competitive now and into the future, we’ve put together a list of 5 recruitment marketing trends you need to embrace…
1. Facebook Jobs and Google Hire
The dominance of job boards for advertising client job vacancies is certainly waning. Of course, it should still be part of your job advert marketing strategy, but it can no longer be the focal point.
More information: http://blog.firefishsoftware.com/5-recruitment-marketing-trends-you-need-to-embrace
The Recruitment Network put this question to us. It didn’t take long for the Barclay Jones team to answer this question! We’re passionate about the recruitment industry and firm believers that recruiters need to be hands-on when it comes to technologyand digital marketing. Recruitment marketing is about technology and process… not just content and tweeting.
More information: http://www.barclayjones.com/blog/recruitment/future-of-recruitment-what-does-tomorrow%E2%80%99s-recruiter-look-like/
With the increase of employees belonging to the millennial generation, it has become imperative to reach this market in unique and creative ways. Intimately knowing their characteristics, sets the platform for ‘marketing’ of vacancies – and this, in itself, proves to be a challenge to even the largest corporations.
More information: http://theundercoverrecruiter.com/unique-approach-millennials/
You’re mid-way through your latest recruitment advertising campaign and you’re struggling to attract any suitable candidates.
What’s going wrong?
When hiring for a new member of staff, there are a number of factors that can affect the outcome of your recruitment campaign. If you find that you’re not getting the response that you need, it’s worth checking if you’re making any of the following mistakes:
More information: http://www.webrecruit.co.uk/employer-blog/hr-professional/10-reasons-why-your-recruitment-advertising-campaign-isnt-working
What is the one thing every single recruiter will tell you they haven’t got enough of (not including good candidates that is)? Of course the answer is TIME. For many recruiters it even becomes a perpetual self destructing loop that they can’t seem to get out of: too little time to source, not enough time to write adverts, limited time to screen candidates properly, no time to do candidate outreach and certainly absolutely no time to be using social media for recruiting purposes!
More information: http://sironaconsulting.com/2016/07/how-to-set-up-recruitment-content-marketing-for-free/
Several researchers have concluded that more than 60% of candidates would not apply for a job in a company that has a bad reputation. Since the financial crisis in 2008, the talent pool has been constantly shrinking. Companies often need to go outside the regular recruitment process in order to attract the best candidates. Recruiters are taking the proven marketing approach when trying to attract top talents. This new trend is also called recruitment marketing.
More information: http://recruitmentjuice.com/blog/how-to-conquer-recruitment-marketing-with-great-content/
When looking to hire, using a recruitment agency may have crossed your mind, but if you’re like most people, your first thought was to place a job ad. Or better yet, a free job ad. And that, my friend, is likely your first wrong turn.
More information: https://www.searchparty.com/blog/recruitment-agency-better-in-house-hiring/