I always dreamed of becoming a writer. I studied Creative Writing at university and after graduating, I stepped into the job market bright-eyed and bushy-tailed (and slightly naïve), assuming that I would fall into my dream job straight away.
Of course, I was wrong. I applied for publishing jobs, writing roles, unpaid internships, anything to give me the commercial experience I was lacking.
More information: https://www.webrecruit.co.uk/blog/company-updates/employee-spotlight-how-i-moved-into-recruitment-marketing/
“Recruitment is 95% marketing.” And a strong marketing strategy uses an array of tactics to engage candidates at the right place, at the right time. But candidates need to be nurtured before they are ready for a hiring conversation.
In this breakfast event, held in partnership with Candidate.ID, we learned how to deploy marketing to build long-lasting, meaningful relationships with candidates in our pipeline over time.
More information: https://www.inhouserecruitment.co.uk/recruitment-marketing-round-up/
We can see that in the yester-years, HR and Marketing departments had little to do with each other. Basically, HR department’s role is to focus on new hires and current employees, on the other hand the marketing team concentrates primarily on the consumer side of things. But in today’s world we can see that with the increasing growth of technology and social media, both the departments have been growing increasingly closer to each other and also it turns out that creating a great employer brand involves many of the same techniques as marketing the brands product.
More information: https://blog.jobmindz.com/bringing-hr-and-marketing-together-through-technology/
As Studs Terkel said in his book Working (1974), “Work is about a search for daily meaning as well as daily bread.” If you were able to find a job that offered meaning, purpose and reward, would you be willing to take a pay cut? According to recent reports, we’ve entered an era of meaning over money — a huge consideration if your business is looking to recruit (and, importantly, retain) top talent.According to the Harvard Business Review, as many as nine out of ten employees are willing to earn less (and limit their earning potential) in exchange for work that is more meaningful.
More information: https://recruitmentjuice.com/blog/purpose-over-paychecks-how-to-cultivate-meaning-and-attract-top-talent/
Keeping on top of new marketing trends is extremely beneficial to recruiters, but not everything that comes out of marketing is going to be relevant to our industry, and it can be hard to predict which trends will stick and what will fade away.
We’ve dug out the proven marketing golden nuggets recruiters can’t afford to ignore in 2019!
More information: https://blog.firefishsoftware.com/marketing-trends-that-will-transfer-to-recruitment
Achieving workplace diversity was the top priority for employers in 2018.
The first step in building a diverse workforce is to hire more diversified candidates.
According to LinkedIn’ survey of 9,000 talent leaders and hiring managers across the globe, the number one global recruiting trend was diversity.
More information: https://recruitingblogs.com/profiles/blogs/10-ways-to-attract-and-hire-diverse-candidates
Many hiring managers still view the interview stage as a top-down, one-way process where the candidate is being assessed and the interviewer is asking all the questions. But things have changed.
For the first time since the global financial crisis we are now operating within a candidate-driven market. Companies are competing for talent, with some applicants having several job opportunities open to them.
More information: https://recruitingblogs.com/profiles/blogs/hiring-managers-why-amp-how-you-should-sell-your-company-at
I’m sure by now if you are working in recruitment you have heard of the term ’employer branding’. But what exactly does it mean?
For many people, it means various things, but to simplify it, it is how your company promotes itself in a unique way to attract talent. This may be through storytelling, visual elements, benefit packages, company culture or all of these combined.
More information: https://recruitingblogs.com/profiles/blogs/5-reasons-why-you-should-focus-on-employer-branding-for-2019
Yes, you really do need it. If you aren’t already creating recruitment videos, you are way behind. Most companies are already doing it! Recruitment videos are one of the biggest recruiting trends you should consider implementing in 2019.
Using video in recruitment can help you differentiate your employer brand, answer to your candidates’ questions in a compelling way and attract more candidates to apply for your open job positions.
More information: https://recruitingblogs.com/profiles/blogs/how-to-create-a-great-recruitment-video
Why do companies turn to recruitment agencies?
In today’s highly competitive, candidate-driven job market, finding and hiring the ideal job candidate is quite hard. This is why many companies turn to recruitment agencies to help them recruit the right people for their open job positions.
Should you do the same? How can a recruitment agency help you fill your open job positions?
More information: https://recruitingblogs.com/profiles/blogs/4-good-reasons-to-use-a-recruitment-agency