LinkedIn is a significant social media presence that a lot of people (me included) use just about every single day. That makes LinkedIn pretty important.
Over the course of the last month I have delivered a series of presentations to recruiters – both in-house and agency side. This is the first of the presentations – How Recruiters Can Build Their Social Media Profiles To Attract More Candidates. I was asked to share my experiences of some of the things recruiters could do on social media that would benefit them in their social media candidate attraction.
It’s no secret that social media is used regularly within the recruitment process; in fact, 84% of companies recruited using social media last year.
LinkedIn is usually the preferred choice of social networks for recruiters to source candidates, as Facebook and Twitter can seem intrusive; typically, they’re designed for personal use, whereas LinkedIn is a professional network.
The way of Recruitment has changed dramatically over recent years. In the world of recruitment people start using social media in talent acquisition.
When people think of social media as a recruitment tool, they immediately think of LinkedIn or facebook. Actually both are the social media tools and are primarily targeted at the jobs space; however, social media provides many more channels to recruiters than the two listed above.
Job boards are dead, long live LinkedIn!
LinkedIn is dead, long live…
Ok, I know LinkedIn is far from dead, but the way many recruiters have used it, it may just be dying out with new changes. So, what’s next?
There is one thing for sure, whatever it is, it ain’t gonna be free! And it might just be any one of the dead channels above, or a completely new one.
More information: http://theundercoverrecruiter.com/facebook-talent-attraction/
In the domain of social media recruitment, Google Plus is often ignored. It is rather surprising that despite being a treasure trove for candidate sourcing, it is often written off by recruiters and employers looking to hire.
However, if delved deep, recruiters can make more out of Google Plus and reap enormous benefits from the social channel regarding candidate sourcing.
More information: https://www.thecareermuse.co.in/candidate-sourcing-via-google-plus/
It is no secret that business recruitment can be a painstaking process. Considering the prospect of company expansion and all due excitement, such positive emotion can soon become consumed by the stress and impatience of sourcing the ideal candidate within time and budget constraints.
According to Entrepreneur.com, the average cost of recruiting and training a new employee into a fresh position is $4,000. Over in the UK, HRreview’s research suggests it costs in excess of £30K to replace an existing position.
More information: https://blog.hrn.io/spiraling-recruitment-costs-hire-using-social-media/
Social media and recruitment are booming business. They have become the platform for advertising a position, as well as reaching out and holding onto the best employees. Training companies, employment agencies and human resources have all made social media a part of their marketing practices for recruitment, onboarding and training. The latest digital tech in general and content marketing in specific have become critical to connecting with the modern workforce.
Did you know that recently Facebook had 1 billion users log in on the one day? That’s a staggering 1/3rd of all Internet users and 2/3rds of their own users all in the one place at the one time.
So why aren’t you fishing in this pond?
As a seasoned social recruiting trainer the excuses I usually hear are along the lines of it’s personal, it’s creepy, people won’t like it, we’re not allowed access (staggering in 2015!), my CEO is scared of it, and so on.
Jeremy Langhans, a global recruitment expert who has consulted for companies including Microsoft, Yahoo and Starbucks, recently stated that businesses risk alienating talented job seekers and wasting money on expensive recruitment processes if they do not embrace social media.