Over the course of the last month I have delivered a series of presentations to recruiters – both in-house and agency side. This is the first of the presentations – How Recruiters Can Build Their Social Media Profiles To Attract More Candidates. I was asked to share my experiences of some of the things recruiters could do on social media that would benefit them in their social media candidate attraction.
It’s no secret that social media is used regularly within the recruitment process; in fact, 84% of companies recruited using social media last year.
LinkedIn is usually the preferred choice of social networks for recruiters to source candidates, as Facebook and Twitter can seem intrusive; typically, they’re designed for personal use, whereas LinkedIn is a professional network.
The way of Recruitment has changed dramatically over recent years. In the world of recruitment people start using social media in talent acquisition.
When people think of social media as a recruitment tool, they immediately think of LinkedIn or facebook. Actually both are the social media tools and are primarily targeted at the jobs space; however, social media provides many more channels to recruiters than the two listed above.
It is no secret that business recruitment can be a painstaking process. Considering the prospect of company expansion and all due excitement, such positive emotion can soon become consumed by the stress and impatience of sourcing the ideal candidate within time and budget constraints.
According to Entrepreneur.com, the average cost of recruiting and training a new employee into a fresh position is $4,000. Over in the UK, HRreview’s research suggests it costs in excess of £30K to replace an existing position.
More information: https://blog.hrn.io/spiraling-recruitment-costs-hire-using-social-media/
On Monday, Facebook announced it was testing a feature to create and promote job postings on business Pages. The immediate industry reaction is that it may become a massive competitor to LinkedIn and do a much better job at acquiring the attention of passive seekers.
Social media and recruitment are booming business. They have become the platform for advertising a position, as well as reaching out and holding onto the best employees. Training companies, employment agencies and human resources have all made social media a part of their marketing practices for recruitment, onboarding and training. The latest digital tech in general and content marketing in specific have become critical to connecting with the modern workforce.
Did you know that recently Facebook had 1 billion users log in on the one day? That’s a staggering 1/3rd of all Internet users and 2/3rds of their own users all in the one place at the one time.
So why aren’t you fishing in this pond?
As a seasoned social recruiting trainer the excuses I usually hear are along the lines of it’s personal, it’s creepy, people won’t like it, we’re not allowed access (staggering in 2015!), my CEO is scared of it, and so on.
After fourteen months in the making, my latest project – my new book, Social Media Recruitment – is now published*. And if I say so myself it is a damn good book –ok, I am a little biased
I had the pleasure of taking delivery of some copies of the book this week, and I am really. The publishers Kogan Page have done a great job on the production side – the many emails back and forth, checking and re-checking, at the end of last year were worth it!
You no doubt have a social recruitment strategy that includes the likes of LinkedIn, Twitter and Facebook, but what about Instagram? Surely it’s just for sharing pictures of #brunchgoals or your morning #yoga poses right? Wrong! Of course, you’ll still find these kinds of images, however, Instagram can also be used as part of a wider social recruitment strategy to increase candidate and client reach and engagement, as well as being a useful sourcing tool if you know where to look!
It is a surprise to me that Sourcing on Facebook is not more common. It seems that most recruiters turn first to job boards or LinkedIn or maybe even their own database before venturing further into the many other internet resources available. Perhaps these traditional routes offer low hanging fruit but we all know that valuable (Passive) candidates can be found elsewhere and that means Facebook should be considered a primary resource.
More information: http://www.intel-sw.com/blog/sourcing-with-facebook/