The aim of a job ad is to encourage the highest number of high-calibre candidates to click and apply. That’s the only moment of truth for a job ad. However, since studies have shown that an ad is only one piece of the puzzle, now is the time to stop playing the odds with talent sourcing. Candidates will be more likely to click and apply when you actively publish more online about your brand.
More information: https://www.smartrecruiters.com/blog/3-strategies-to-build-successful-recruitment-campaigns/