Blogging is a great way to communicate with a broad, yet targeted audience. Blog writing will help to attract and convert cold talent, build community and raise awareness on multiple levels. Blogs provide a platform for you to establish your personal brand and to highlight the depth of experience in your organisation. This helps you to develop a reputation for thought leadership and credibility in your industry.
More information: http://prominence.social/Prominence-Blog/ArticleID/118/6-Tips-to-Grow-Your-Recruitment-Reputation-with-Blogging