Adidas creates B2B content to help with recruitment

Adidas’ GamePlan A is one of the quirkier corporate websites out there.

It’s a mixture of motivational interviews with sports stars and a smattering of slightly cod-philosophical editorial that one could imagine a spornosexual nodding his head at.

More information: https://econsultancy.com/blog/67859-adidas-creates-b2b-content-to-help-with-recruitment/

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