Recruitment is a cost to every business right? Virgin Media plan to make it a revenue stream by radically changing their candidate experience.
Brands with world-class customer service could be victims of their own success. Failing to provide the same experience for candidates, and the disparity between the two, is losing some brands millions of dollars each year.
More information: http://www.inc.com/bryan-adams/how-virgin-media-plans-to-make-over-7-million-a-year-from-recruiting.html