Recruitment advertising now goes beyond posting a job ad and waiting for an influx of candidates. It requires an understanding of the market and identifying ways to use your brand to attract the best talent.
In recruitment, your employer brand plays a huge part in attracting the right people. According to a Glassdoor survey (2014), 94% of jobseekers are likely to apply to a job if the employer actively manages their employer brand, so it’s something worth thinking about.
More information: http://www.webrecruitireland.com/employer-blog/how-to-guides-tips/employer-branding-and-recruitment-the-5-cs