Posting your job openings to the job boards and waiting for the talent to come to you is simply not enough anymore.
In today’s job market, the best talent has many options to choose from. Consequently, you need to have a competitive advantage over other companies who are looking for that same talent.
More information: http://www.recruitingblogs.com/profiles/blogs/what-is-the-difference-between-employer-branding-and-recruitment
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