It should go without saying that the delivery of a positive candidate experience is one of the most crucial parts of the recruitment process. Not only will you want to get the best out of potential hires during this process, but you will also want them to enjoy the experience and associate your brand with positive characteristics, whatever the outcome of their application.
More information: http://www.webrecruit.co.uk/employer-blog/recruitment-tech/2-powerful-ways-to-improve-your-candidate-experience