While running your recruitment email campaign, if your first touchpoint didn’t deliver the result, don’t feed bad. It’s almost always the second and third touchpoint which gets the result.
Followups are crucial but if done wrong (most of us do it wrong) it hardly helps you convert the candidate. We all have seen generic follow-ups like:
More information: https://recruiterflow.com/blog/writing-extremely-effective-followup-recruitment-email/