I’m sure by now if you are working in recruitment you have heard of the term ’employer branding’. But what exactly does it mean?
For many people, it means various things, but to simplify it, it is how your company promotes itself in a unique way to attract talent. This may be through storytelling, visual elements, benefit packages, company culture or all of these combined.
More information: https://recruitingblogs.com/profiles/blogs/5-reasons-why-you-should-focus-on-employer-branding-for-2019
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