The 4 C’s of Recruitment Marketing, Part 2: A Marketing Approach to Recruitment

As we discussed in part one of our series last week, marketing is a consumer-driven business function, and similarly, the ever-evolving recruitment industry is now a candidate-driven marketplace. This is due to a number of factors, but it’s mainly attributable to the fact that candidates have access to any job opportunity in the world thanks to the internet.

More information: http://recruitics.com/blog/recruitment-marketing-4-cs-part-2/

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