It’s definitely a norm; using Twitter and LinkedIn to advertise and promote jobs, as well as using these platforms to connect and communicate with potential candidates. Using social media is seen as an essential component to any kind of recruiting strategy.
But how useful is it? We spend a lot of time on social media, but are we seeing the returns on investment we put into our social strategies? We have to ask our panel of industry experts how influential social hiring has been for them. Hint: it is VERY useful!
More information: https://theundercoverrecruiter.com/social-media-recruitment/