There may have been a time when your HR department simply being good at locating talent and filling its talent pools to the brim was enough to ensure it always landed the best candidates.
But of course, things change, and the current environment is one in which candidates are often the ones in control.
That’s why it’s so vital for firms wishing to get their staff recruitment right to be capable marketers, not only cultivating a strong employer brand, but also presenting it to the most appropriate people.
More information: http://www.webrecruit.co.uk/employer-blog/hr-professional/to-succeed-in-recruitment-today-you-need-to-think-like-a-marketer
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