It’s understandable that you may not wish to spend a huge amount of time even thinking about your company’s online careers page. It’s one of those pages of a site – such as the terms and conditions, privacy policy or accessibility page – that might not exactly seem like a great frontier for brand-building.
However, that doesn’t mean it’s a part of your site that should be ignored. After all, it may well be one of your site’s most frequently visited pages, especially if you’re a prominent local employer or are presently undergoing strong growth.
TalentMovers 