Wikipedia describes social proof as: “A psychological phenomenon wherein people copy the actions of others in an attempt to reflect correct behavior for a given situation.”
Robert Cialdini, the Professor of Psychology & Marketing who coined the term, goes on to say that social proof “is driven by the assumption that the surrounding people possess more knowledge about the current situation”.
Read more at: https://theundercoverrecruiter.com/what-is-social-proof/
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