“Only one thing counts in this life: Get them to sign on the line which is dotted. You hear me? … A-B-C. A-Always, B-Be, C-Closing. Always be closing. ALWAYS BE CLOSING.
A-I-D-A. Attention, Interest, Decision, Action. Attention – Do I have you attention?
Interest – Are you interested? I know you are, because it’s f#@% or walk. You close or you hit the bricks.”