The first piece of literature a candidate reads when searching for a new position is a job advert. Whether it’s a candidate actively seeking a new role, or a passive candidate who’s been sent the description by a consultant, an advert will only have 49-seconds to make an impact on a job seeker. So how do you make your advert stand out from the crowd?
SPEAK DIRECTLY TO YOUR APPLICANTS
Recruitment consultants do this on a daily basis when speaking to candidates on the phone, so the advice here is to transfer that skill across to your job adverts.
More information: http://recruitmentjuice.com/blog/how-to-make-job-adverts-stand-out-from-the-crowd/