In today’s competitive environment we always hear the importance of building a brand. In recruitment and to keep the top talent motivated in your organization, the value of a brand building is even more important. Nowadays the competition for top talent is fierce, so the employers need to do a lot more than just dangling higher salaries, more flexible hours and incentives to differentiate themselves from the competition.
More information: http://www.recruitengineers.in/blog/employer-zone/how-to-build-a-strong-employer-brand/